2020 hasn’t played out the way any of us expected–to put it lightly–and the retail industry has once again had to adapt to evolving consumer behavior. While changes in shopping have steadily been transforming over the last decade, this time the change was rapid, and unprecedented: right now, innovation is a brand or retailers best friend. In this webinar from the May 2020 LEAD virtual conference, InContext’s Diana Sheehan talks about the current shopper landscape and how virtual is perfectly suited to navigate you through uncertain times.
