No store? No problem: Using Virtual Technology to Drive Your Category Strategies in Retail

To say the retail world is a bit unsettled is an understatement. Yet, both retailers and manufacturers must continue to forward and plan for what becomes of this new normal.

The fact is, consumer shopping behavior has changed in the current environment, and your retail strategies today are going to impact category initiatives in the future. InContext’s Rich Scamehorn and Diana Sheehan provide tactics that can help you navigate the current research landscape—while anticipating what the future in Consumables retailing may hold in the back half of 2020 and into 2021.

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