What’s it Like to Shop in Virtual?
Experience the reality of virtual firsthand. See what it’s like for an InContext survey respondent to shop for cereal in a grocery store research study.
How Simulated Test Marketing Can Help You Go to Market Faster
The landscape of consumerism is going through a major period of change, and in reaction to that change, brands and retailers are looking for ways to keep up with new consumer habits. Shoppers are making decisions faster and spending less...
Retail Labor Shortage Challenges & How Virtual Store Technology Can Help
Among some of the challenges brands and retailers are facing as a result of the uncertainty of the last year is the problem of labor shortages. Whether it’s stocking the shelves, in store testing, or category resets, the lack of...
The Role of the Digital Twin in Driving Retail Growth
It’s time to have a real conversation about digital twins and what that means for engaging an immersive virtual environment. Facebook recently changed its name to Meta, with the goal of reinforcing its focus on immersive virtual reality as part of...
Learn How Virtual Helps You Tell Your Retail Story
We presented our virtual capabilities during a live demo at the Enterprise Wearable Technology Summit, showcasing the many different ways to collaborate and present within a digital twin of the retail store.
7 Examples of Sustainability in CPG (plus one you might not have considered)
The different ways CPG companies package their products is not only crucial to how those products are shipped, merchandised and sold, but they can also take a toll on the planet. Retailers are also responsible for the products they...
Now is the Time for Brands to Push the Envelope
Innovation has become a bit of a buzzword in the retail industry. But it has never held more meaning than it does right now, especially for brands that are in danger of becoming irrelevant in a post-pandemic world. The store...
The Great Retail Acceleration Has Arrived
Two industry leaders in their fields – InContext Solutions, and Syndigo – came together for several discussions about the massive changes taking place in the way that consumers shop for products and the way that brands and retailers provide them for...
Faster to Decision with Virtual Retail Solutions
Fact: every additional minute a shopper takes to make their first purchase in a category reduces the final basket size by 1/2 a product. In a time when shoppers are spending less time in-store, that particular statistic makes SKU rationalization a...
Check Your Shelf – A Virtual Panel Discussion on Post-COVID Retail Trends
Our panel of experts share their perspectives on how virtual research and visualization is a timely strategy as we enter into the “next normal.”This lively discussions centers on: Key shopper trends that retailers are seeing in the US and Europe...