Tag: virtual commerce

Extended reality (XR) has been around for several decades, which includes augmented reality (AR) and virtual reality (VR) technologies. InContext has been at the forefront in enabling organizations to leverage virtual reality (VR) solutions to drive strategic decision-making for over...

Technology has long played a critical role in allowing organizations to grow, leading to critical innovation, organizational efficiencies, and competitive advantages in the marketplace. The challenge for many companies is understanding the right time to lean in and invest. Implementing new systems,...

Do you remember seeing people exploring their neighborhoods, smartphone in hand, chasing virtual creatures in Pokémon Go? Or maybe you’ve experienced the magic of a VR headset that plunged you into a whole new universe? If these adventures ring a...

The adoption of extended reality (XR) is a growing need for many businesses today, but it’s also important to understand how it works and what is required before jumping right in.

Across industries, we are being inundated with headlines about new (and existing) technologies and how they will change the way we live and work. Extended reality—including virtual and augmented reality—and artificial intelligence (AI) are often met with mixed reactions. One...

A must-read article from Brian Solis came out recently talking about the true opportunity for digital and metaverse brand experiences today. The majority of the population may not be ready for fully immersive metaverse experiences using goggles or headsets to...

While perspectives differ, the broader technology industry agrees that metaverse experiences can play a significant role in shaping how we work and play in the coming years. As we’ve discussed before, metaverse experiences and interactions are in their infancy. Investors,...

Unless you have been off-grid, or completely avoiding all media outlets, you must have heard the term “metaverse” somewhere in your day-to-day life. For many of us, it is a topic of conversation at work: for others, a random discussion...