InContext Blog Resources
7 Surprising Ways Virtual Store Testing Might Challenge Everything We Know About Grocery Profitability
November 25, 2024To gather insights about store layout, product placement, and customer engagement strategies, retailers and brands have long relied on in-store testing. This real-world approach has been considered the gold standard, allowing retail teams to observe actual shopper behavior to adjust...
Grocery Store Merchandising Hacks to Turn Every Aisle into a Sales Engine
November 21, 2024Every square foot of a grocery store holds untapped potential to influence purchasing decisions and boost sales. Meanwhile, customers expect an efficient, engaging in-store experience. Strategic decisions about signage, retail displays, and gondolas can influence purchasing behavior and keep customers...
How the Rise of AI Is Influencing Modern Grocery Store Layout Strategies
November 8, 2024Every time customers walk into a grocery store, they’re stepping into a carefully orchestrated environment designed to guide their shopping experience. From the first flyer they pick up to the last item they toss into their cart at the checkout...
How Digital Twins in Retail Are Transforming Merchandising
October 15, 2024At its core, merchandising is about how products are presented in-store—through visual displays, strategic placement, and inventory management—to enhance the customer experience and increase sales. But the traditional methods of merchandising, heavily reliant on historical data and manual adjustments, often...
The Hidden Risks in Your Merchandising Strategy—and How to Uncover Them
October 9, 2024Every merchandising strategy is designed to boost sales and enhance the customer experience, but hidden risks may be silently eating into your profits. Even the best-thought-out plans can contain overlooked issues such as poor product placement and outdated displays that...
Why Context Is Everything in Retail Merchandising
October 4, 2024In retail merchandising, every decision, from product placement to promotional strategies, can make or break the customer experience. However, what many overlook is that these decisions cannot be made in a vacuum. Merchandising strategies will fail to resonate with customers...
The Fastest Path to Buyer Intent Data
September 19, 2024Buyer intent data isn’t just another buzzword; it’s the cornerstone of effective retail strategies that can turn casual browsers into loyal customers. In a world where every competitor is vying for the same consumer dollar, knowing not just what your...
Static vs. Dynamic Retail Store Planograms: Which Drives Better Results?
September 13, 2024Effective product placement is a critical factor in driving retail success, with the ability to influence customer behavior and ultimately boost sales. For decades, planograms (POGs) have served as the backbone of this strategy, helping retailers to strategically organize store...
How Important Is In-Store Execution?
August 26, 2024The difference between success and failure often comes down to one thing: the ability to execute a plan. Even the best products on the market can fall short if they are not supported by a robust in-store execution strategy. When...
How 3D Technology Makes Frictionless Checkout Possible
August 13, 2024Walking into a store, picking up what you need, and walking out without waiting in line or interacting with a cashier used to be the stuff of fantasy. Now, though, this scenario is becoming a reality, as frictionless checkout rapidly...
The Evolution of Planogram Software: 1950 to 2024
August 1, 2024Planograms have long been a cornerstone of retail merchandising, crucial in product placement and store layout to maximize sales and enhance the shopping experience. In modern retail operations, planogram software has become indispensable, providing retailers with sophisticated tools for planogram...
Perks of AI: The Image to Planogram Generator
July 25, 2024Artificial Intelligence (AI) is transforming the retail industry at an unprecedented pace. In fact, according to a study by Marketsplash, the adoption rate of AI in the retail sector is expected to jump from 40% to over 80% within three...