How Will Metaverse Shopping Change Consumer Behavior?
2022 kicked off with the subject of metaverse shopping making the rounds in the Twitter-sphere in a viral post where a user shared a video depicting how Walmart “envisions shopping in the #Metaverse”. The video was quick to draw commentary...
InContext Solutions Announces the Appointment of Lucas Blair as Chief Technology Officer
Blair brings more than 15 years of experience as a designer and technology leader in the e-learning, gaming, simulation, and research industries. Chicago, IL (February 24, 2022): InContext Solutions, the global leader in 3D simulation software for retail, is...
What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models
Consumer behavior models can help you understand how, when, and why your customers purchase. Models can be applied to your marketing strategies and used to accurately predict who will purchase your product, as well as target the right customers at...
The Biggest Shopper Behavior Trends to Look for in 2022
The retail industry went through a big period of change in the months following the global pandemic. We saw a huge shift in shopper behavior as consumers were staying at home. Retail e-commerce sales grew 32.4% year-over-year in 2020, and...
What Can You Do in ShopperMX?
Learn how to enable iterative retail planning, from POG and packaging changes, innovation items, signage, displays and macro store design, and understand what those changes look like in the context of a virtual store. Watch below!
The Impact of Findability on Retail Sales
In today’s competitive consumer goods industry, retail marketers have their hands full with the amount of data, the variety of tools, and the dynamic insights that are needed to create successful retail merchandising strategies. Amidst all the other retail insights...
Assortment Optimization: How to Cut Costs with VR Simulations
As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all,...
Can We Really Solve Retail Labor Shortage Challenges with VR?
Both brands and retailers are facing yet another “new normal” initiated by the global pandemic. In place of panic-buying and decreased foot traffic, we’re now seeing a retail landscape shaped by labor shortages and supply chain disruption. In September 2021...
