Jennifer Fournier, Author at InContext Solutions

Digital Transformation Trends in Retail: What’s Changing—and Why It Matters

Digital transformation isn’t about adding technology for the sake of novelty. It’s about rethinking business models and using digital tools to unlock new levels of profitability, operational efficiency, and customer experience. The benefits of digital transformation ripple across the entire...

June 24, 2025

Is Your Planogram’s Retail Research Approach Flawed?

Blog

Is Your Planogram’s Retail Research Approach Flawed?

Say you walk into a store where your favorite products are buried on the bottom shelf, new arrivals are crammed into an aisle with no clear signage as to what they are, and bestsellers are constantly out of stock. Just...

May 29, 2025

Going Beyond Purchase Intent with Virtual Reality

White Papers

Going Beyond Purchase Intent with Virtual Reality

For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by...

October 28, 2023

White Papers

2023 Store Operations Benchmark Survey

October 4, 2023

Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging

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Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging

As we continue to learn more about how the world’s mass consumption of plastics are affecting our environment, we get progressively more aware of the products we buy. In the CPG space, that means manufacturers are feeling the pressure to...

December 21, 2022

Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

Blog

Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

We’re often asked about our recommendations when it comes to implementing virtual capabilities and solutions into a go-to-market strategy. There are many different use-cases for virtual simulations, so we want to make it as easy as possible to understand how...

November 14, 2022

Blog

Who Uses Virtual Retail Software?

Virtual simulations offer quick and actionable solutions to common challenges facing CPG and retail teams. The key to getting started is understanding how virtual software can help optimize your teams’ varied responsibilities. Let’s explore four different CPG and retail functions,...

November 11, 2022

Join us May 24th as we Explore the Metaverse of Retail

Webinars

Join us May 24th as we Explore the Metaverse of Retail

Everyone is talking about the Metaverse, but it doesn’t mean they understand what it is, exactly. The concept is still taking hold, yet it’s already an especially important topic for the CPG and retail space to pay close attention. Join...

April 21, 2022

3 Ways to Apply VR for Sustainable Retail Planning

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3 Ways to Apply VR for Sustainable Retail Planning

At the onset of the 2020 global pandemic and in the many world events since, retail organizations had no choice but to shake up their longstanding practices and look at them through a new lens. In the wake of those...

April 21, 2022

Retail in the Metaverse: Are shoppers ready?

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Retail in the Metaverse: Are shoppers ready?

We can’t go a day without seeing a reference to the Metaverse lately. It’s exploding beyond traditional boundaries; even the apparel industry debuted a first-ever Metaverse Fashion Week this past March. Closer to home, retailers across industries exchanged thoughts on virtual...

April 6, 2022

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Author: Jennifer Fournier

Digital Transformation Trends in Retail: What’s Changing—and Why It Matters

Is Your Planogram’s Retail Research Approach Flawed?

Going Beyond Purchase Intent with Virtual Reality

2023 Store Operations Benchmark Survey

Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging

Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

Who Uses Virtual Retail Software?

Join us May 24th as we Explore the Metaverse of Retail

3 Ways to Apply VR for Sustainable Retail Planning

Retail in the Metaverse: Are shoppers ready?

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