To say that CPG and retail professionals have a lot on their plates right now might be the understatement of the year. The industry is in a state of transition, and they’re under pressure to figure out what will improve customer engagement and boost sales—all while working with dwindling budgets and simultaneously elbowing for space in an increasingly competitive market.
Click below to read more about how virtual simulations are allowing today’s retail insights professionals to mine quick, accurate, and actionable shopper data.
