Get Out of Your Own Way: Understanding the Digital Asset Opportunity
The adoption of extended reality (XR) is a growing need for many businesses today, but it’s also important to understand how it works and what is required before jumping right in.
Does your business have a virtual roadmap? Here’s why you need a plan for extended reality.
Across industries, we are being inundated with headlines about new (and existing) technologies and how they will change the way we live and work. Extended reality—including virtual and augmented reality—and artificial intelligence (AI) are often met with mixed reactions. One...
A Practical Guide to Brand Marketing in the Metaverse
Whether it’s augmented reality (AR), virtual reality (VR), or mixed reality (MR), immersive experiences offer a myriad of opportunities for businesses across various industries. Industries operating within a metaverse aren’t too far off. Start your journey and be ready for...
Virtual Commerce + Brand Experiences = Untapped Opportunity
A must-read article from Brian Solis came out recently talking about the true opportunity for digital and metaverse brand experiences today. The majority of the population may not be ready for fully immersive metaverse experiences using goggles or headsets to...
The Metaverse Tomorrow
News broke recently about Apple’s new mixed reality headset. While it’s notable for those of us who regularly work in and interact with virtual reality and metaverse experiences, the leaked news is not without controversy. An Apple launch in this...
How Do Consumers Feel About the Metaverse? We Asked.
While perspectives differ, the broader technology industry agrees that metaverse experiences can play a significant role in shaping how we work and play in the coming years. As we’ve discussed before, metaverse experiences and interactions are in their infancy. Investors,...
The Building Blocks of “The Metaverse”
Unless you have been off-grid, or completely avoiding all media outlets, you must have heard the term “metaverse” somewhere in your day-to-day life. For many of us, it is a topic of conversation at work: for others, a random discussion...
A Different Way to Imagine Virtual Commerce
Omnichannel looks different than it did 10 years ago. Whether it’s finding items quickly, leisurely browsing, discovering new products, or conveniently ordering from a phone, today’s shoppers need ways to seamlessly shop how they want, when they want, and from...
The V-commerce Shopper Experience
Welcome to a first-person metaverse shopping experience with InContext Virtual Commerce!