January 18-21, 2024 | Marco Island, Fl
Headed to Marco Island?
Join us at FMI Midwinter in the Tech Lounge to learn more about InContext’s latest offerings for validating and executing your in-store ideas.
With InContext’s category planning and retail execution platform, your teams can visualize, collaborate, test, and execute new in-store ideas quickly and with data-backed insights. Our industry-leading virtual and augmented solutions, along with our one-of-a-kind machine-learning offering for faster shopper research, arm retail teams with the power of 3D to go to market with confidence.
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Most CPG innovation doesn’t fail in the lab. It fails in the gap.
“Seventy-six percent of purchase decisions are made in-store.” It’s one of the most repeated numbers in shopper marketing, and it’s also, by the industry’s own admission, a dangerous one. Shopper marketing consultancy Engage has pointed out that in-store decision rates...
Extended reality, or XR, is the umbrella term for immersive technologies that blend physical and digital environments, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). In retail, XR is used for everything from virtual store testing and...
Whether driven by social media, the economy, or the latest health recommendations, food trends create opportunity and complexity for brands. Trends like high-protein foods, functional beverages, low-sugar products, gut-health ingredients, and clean-label snacks can gain mainstream traction almost overnight. But...
Most CPG innovation doesn’t fail in the lab. It fails in the gap.
“Seventy-six percent of purchase decisions are made in-store.” It’s one of the most repeated numbers in shopper marketing, and it’s also, by the industry’s own admission, a dangerous one. Shopper marketing consultancy Engage has pointed out that in-store decision rates...
Extended reality, or XR, is the umbrella term for immersive technologies that blend physical and digital environments, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). In retail, XR is used for everything from virtual store testing and...
Whether driven by social media, the economy, or the latest health recommendations, food trends create opportunity and complexity for brands. Trends like high-protein foods, functional beverages, low-sugar products, gut-health ingredients, and clean-label snacks can gain mainstream traction almost overnight. But...