White Papers Archives

The State of XR Business Adoption

Extended reality (XR)–which includes AI, virtual and augmented reality technologies– is quickly becoming a disrupter to strategic planning for many organizations; but understanding how to harness it is often the biggest hurdle. At InContext, we know our clients need help...

December 5, 2023

Beyond ChatGPT: Putting AI to Work for Predictive Shopper Behavior

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Beyond ChatGPT: Putting AI to Work for Predictive Shopper Behavior

Artificial intelligence (AI) is a game-changing technology that is growing exponentially, thanks to today’s world of nearly infinite amounts of data. At InContext, we’ve created an AI model specific to our massive data lake of virtual shopper research, called Arrangement...

November 2, 2023

Going Beyond Purchase Intent with Virtual Reality

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Going Beyond Purchase Intent with Virtual Reality

For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by...

October 28, 2023

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2023 Store Operations Benchmark Survey

October 4, 2023

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A Practical Guide to Brand Marketing in the Metaverse

Whether it’s augmented reality (AR), virtual reality (VR), or mixed reality (MR), immersive experiences offer a myriad of opportunities for businesses across various industries. Industries operating within a metaverse aren’t too far off. Start your journey and be ready for...

June 5, 2023

The Next Natural Step in Online Retail: V-Commerce

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The Next Natural Step in Online Retail: V-Commerce

COVID-19 changed the way we shop. Retail foot traffic came nearly to a halt, causing e-commerce to take flight like never before. Online grocery, which was previously the less-preferred method of shopping, quickly became a necessity for a large swath...

April 5, 2021

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The COVID-19 Impact on Shopper Insights

We now know that virtual shopping studies can be successfully executed today, using adjusted trip missions. By including questions about the COVID-19 impact on shopping, we can help to fully explain behavior, as well as understand what behavior will become...

May 5, 2020

6 Ways You Can Leverage Virtual Now for Retail Planning

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6 Ways You Can Leverage Virtual Now for Retail Planning

The COVID-19 pandemic caused plenty of upheaval in the retail place. But it’s not the first time we’ve been through uncertain times. Whether it’s a natural disaster or an economic downturn, technology has been there to help retailers and...

April 2, 2020

Best Practices in Virtual Shopper Research

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Best Practices in Virtual Shopper Research

January 14, 2020

Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual

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Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual

Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better...

July 16, 2019

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Category: White Papers

The State of XR Business Adoption

Beyond ChatGPT: Putting AI to Work for Predictive Shopper Behavior

Going Beyond Purchase Intent with Virtual Reality

2023 Store Operations Benchmark Survey

A Practical Guide to Brand Marketing in the Metaverse

The Next Natural Step in Online Retail: V-Commerce

The COVID-19 Impact on Shopper Insights

6 Ways You Can Leverage Virtual Now for Retail Planning

Best Practices in Virtual Shopper Research

Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual

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