Case Studies Archives

Switching study prevents retailer from de-listing SKU

The Challenge A retailer was looking to possibly de-list a SKU, and approached the CPG manufacturer for options on how to proceed. The manufacturer quickly began working on the best way to learn the substitutability of the product, and develop...

September 16, 2019

Shopper test reveals impact of promotional price points

Case Studies

Shopper test reveals impact of promotional price points

The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....

August 6, 2019

Custom packaging redesign study saves client $500k

Case Studies Featured

Custom packaging redesign study saves client $500k

The Challenge A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. In this case, they...

July 12, 2019

Client increases cross-category purchases by 2% in 12 weeks

Case Studies

Client increases cross-category purchases by 2% in 12 weeks

The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies...

June 24, 2019

Shelf research identifies $40M growth potential

Case Studies

Shelf research identifies $40M growth potential

The Challenge A manufacturer had three different shelving strategies that were used in varying degrees across retail partners; ribboning, vertical blocks and horizontal blocks. They wanted to identify which was the best POG for their brands and move to implement...

June 13, 2019

Case Studies

Retailer and brand collab cuts down on research time by 6 months

The Challenge Teams from both a large snack foods manufacturer and a national retailer wanted to plan and execute a successful snacks category reset. But they needed a strategy that would allow them to efficiently collaborate and iterate on concepts,...

June 6, 2019

Retailer saves time and money on seasonal displays

Case Studies

Retailer saves time and money on seasonal displays

June 3, 2019

Case Studies

Hybrid shelf concept increases gain by 14%

During a category review, a retailer’s category captain presented a new shelf arrangement which would improve penetration, while maintaining or growing sales, a mutual goal. To address the retailer’s own brand objectives in addition, they developed a hybrid shelf concept with the intent...

May 31, 2019

Case Studies

Retailer Looks to Reduce Cost, Labor, and Risk with Resets

The world’s leading retailers are faced with the evolving demand of today’s omnichannel shopper; requiring in-store shopping experiences to be relevant, meaningful, and drive conversion. To effectively capitalize on the opportunity, this means that the merchandising process needs to evolve...

May 21, 2019

Case Studies

Virtual A/B test yields +9% in sales growth

Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed...

April 10, 2019

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Category: Case Studies

Switching study prevents retailer from de-listing SKU

Shopper test reveals impact of promotional price points

Custom packaging redesign study saves client $500k

Client increases cross-category purchases by 2% in 12 weeks

Shelf research identifies $40M growth potential

Retailer and brand collab cuts down on research time by 6 months

Retailer saves time and money on seasonal displays

Hybrid shelf concept increases gain by 14%

Retailer Looks to Reduce Cost, Labor, and Risk with Resets

Virtual A/B test yields +9% in sales growth

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