The digital landscape is on the verge of a shift–one that moves beyond the confines of flat screens and embraces the third dimension. 3D digital content will disrupt and redefine how we experience everything from entertainment and education to e-commerce and healthcare in 2024, capitalizing on the building blocks of 3D modeling that has been integrated into everyday experiences for over a decade. We will dig into the key trends that we at InContext see in immersive content in 2024 and its potential to revolutionize various industries.
Augmented and Virtual Reality Take the Lead
Augmented and virtual reality technologies (AR and VR) have made their way into the mainstream of most consumers’ daily lives in one way or another. Advancements in hardware and software have made both technologies increasingly accessible and immersive. In 2024, we can expect a surge in 3D content specifically designed for AR and VR platforms. We will see interactive learning experiences, immersive virtual events, and even 3D-printed objects based on VR creations. Imagine trying on clothes virtually before visiting a store, or doctors conducting intricate surgery simulations in a safe, controlled environment.
Real-Time Rendering Reigns Supreme
Gone are the days of waiting hours, or even days, for 3D models to render. Real-time rendering technology is now at the forefront, allowing for instant creation and manipulation of 3D visuals. This opens doors for designers, developers, and even casual users. Imagine designing architectural models in real-time or prototyping new products with immediate 3D visualizations. The possibilities are limitless, and the barriers to entry are lower than ever.
AI Empowers Content Creation
Remember those movies where robots paint masterpieces? AI-powered 3D content creation is a reality today, and dozens of start-ups are trying to capitalize on the commercial opportunity. Artificial intelligence is rapidly learning to generate stunning 3D models, textures, and animations. This not only streamlines content creation but also democratizes it, putting powerful tools in the hands of anyone with an idea. However, for those companies that have been in this space for decades, there is skepticism. Some would argue that 3D content creation is sometimes more art than science. What happens when you take the “art” out of it?
The 3D Web Emerges
The flat web is getting a facelift. 3D websites and applications will take center stage in 2024. Imagine navigating a virtual museum instead of scrolling through images, or attending a virtual conference where you interact with other attendees in 3D avatars. The 3D web is revolutionizing how we consume and interact with online content. What does this all mean? The hard truth is the metaverse is not dead. It is just being repositioned and rebranded so that as the technology and adoption curve catches up, more companies and consumers are ready to embrace and engage in an immersive web experience.
3D for Social Good
The potential of 3D technology extends far beyond entertainment. It has the power to make a real difference in the world. Imagine using 3D printing to create prosthetics for amputees or developing VR simulations to raise awareness on social issues like poverty and the environment. In 2024, we should expect to see more innovative applications of 3D technology tackling global challenges and improving lives.
The future of 3D digital content is full of potential. It is an immersive landscape where creativity knows no bounds, and the lines between virtual and physical worlds blur. As we move forward, companies must plan for integration of 3D content and its transformative impact on multiple industries. Stay tuned for the rise of the metaverse, a virtual world where 3D avatars, digital assets, and real-world economies converge. This is just the beginning of a remarkable journey into the third dimension.
Contact InContext to begin the journey into understanding how your teams can best leverage 3D content and metaverse experiences.
