InContext White Paper Resources
Rapid Virtual Prototyping for 21st Century Shopper Insight
March 4, 2017To say that CPG and retail professionals have a lot on their plates right now might be the understatement of the year. The industry is in a state of transition, and they’re under pressure to figure out what will improve...
Bridging the Data Divide: How Virtual Technology Unlocks Insights into the Future of Retailing
May 7, 2016From purchase data, to web browsing patterns and social media posts, to mobile device locations, loyalty programs, search habits and email, there has been an unprecedented explosion of data that retailers and CPG companies can tap. But if that plethora...
Optimizing the Shopper Experience
October 21, 2015Virtual technology can help retailers and manufacturers adapt to changing market conditions and provide a competitive edge. Our report, below, explains why the changing retail landscape is primed for innovative virtual store solutions.