Economic uncertainty, like in the case of changing tariff policies, typically brings with it an increase in price sensitivity–making merchandisers jobs that much more complex. In light of ongoing economic shifts and rising trade tensions, InContext conducted a survey to...
Extended reality (XR)–which includes AI, virtual and augmented reality technologies– is quickly becoming a disrupter to strategic planning for many organizations; but understanding how to harness it is often the biggest hurdle. At InContext, we know our clients need help...
Artificial intelligence (AI) is a game-changing technology that is growing exponentially, thanks to today’s world of nearly infinite amounts of data. At InContext, we’ve created an AI model specific to our massive data lake of virtual shopper research, called Arrangement...
For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by...
Whether it’s augmented reality (AR), virtual reality (VR), or mixed reality (MR), immersive experiences offer a myriad of opportunities for businesses across various industries. Industries operating within a metaverse aren’t too far off. Start your journey and be ready for...
COVID-19 changed the way we shop. Retail foot traffic came nearly to a halt, causing e-commerce to take flight like never before. Online grocery, which was previously the less-preferred method of shopping, quickly became a necessity for a large swath...
We now know that virtual shopping studies can be successfully executed today, using adjusted trip missions. By including questions about the COVID-19 impact on shopping, we can help to fully explain behavior, as well as understand what behavior will become...
The COVID-19 pandemic caused plenty of upheaval in the retail place. But it’s not the first time we’ve been through uncertain times. Whether it’s a natural disaster or an economic downturn, technology has been there to help retailers and...
Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better...
The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever....