Brendan rejoins the company to expand and grow InContext’s digital twin platform
Chicago, IL (January 8, 2026): InContext Solutions, the global leader in 3D simulation software and shopper insights for retail, is thrilled to announce Brendan Light as Chief Market Development Officer for the company. Brendan brings with him an extensive career in market research, data consulting, platform development and virtual insights, positioning him as a key contributor to InContext’s continued momentum and growth within the space.
“Brendan demonstrates a keen sense for the “State-of-the-Market” and is uniquely qualified to lead our Market Development initiatives and pursuits,” said David Rich, InContext CEO and Chairman. “Brendan knows InContext well—having served here as Group Vice President, Shopper and Retail Insights from 2013 to 2017–and I’m thrilled Brendan chose to bring his fresh perspective to this new role.”
Brendan has more than 25 years of experience growing customer strategy businesses and delivering significant revenue and profit. He most recently served as Global Head of Shopper Insights, Channel Optimization and Virtual Experience for Ipsos, where he managed a $25M+ portfolio across multiple continents. Prior to that he was Global Managing Director, Customer Solutions at Dunnhumby.
“Joining a team with unmatched talent, technology, and millions of real shopping journeys at this pivotal AI moment is energizing,” said Light. “I’m eager to unlock new markets and deliver meaningful impact for our partners, suppliers, and clients.”
About InContext Solutions
InContext is the global leader in 3D visual retail merchandising technology. Powered by ShopperMX, our virtual visualization platform for shopper insights, visual merchandising, retail execution and virtual commerce, InContext empowers teams to visualize first in a digital twin of the retail store to maximize ROI.
For more information visit:
Web: www.incontextsolutions.com
LinkedIn: https://www.linkedin.com/company/in-context-solutions/
