This article was originally published by Retail Customer Experience. Initial buzz about VR focused on how it could transform consumer experiences like gaming and shopping. Early retail applications focused on providing supplemental in-store experiences, but those haven’t seen wide adoption...

Originally posted on The Lead and The Robin Report The annual research list recognizes the break-out technology start-ups driving innovation in the fashion & retail industry. {NEW YORK, NY, May 23, 2019} The Lead has announced The Leading 100 of...

Once a year, Walgreens executes a beverage category reset, and it’s critical to get it right, according to Emily Miller, senior category manager for the retailer. “It’s inexcusable to not merchandise appropriately for the customer that comes into brick-and-mortar because...

Combination of InContext’s mixed reality solutions and JDA’s category management solutions empowers in-store retailers to deliver the best product mix for shoppers in real-time Chicago and Scottsdale, Ariz. – January 9, 2019 – JDA Software, Inc., and InContext Solutions, a global leader...

This article was originally published on RetailDive.  Augmented reality and virtual reality find homes in narrow spaces Retailers may be tired of hearing what these technologies potentially can do for them, as it’s a sales pitch they have been hearing for...

This article was originally published by VentureBeat.  Accenture, Qualcomm, and Kellogg have launched a pilot test that uses eye-tracking technology in a virtual reality headset to determine the best way to stock shelves for retailers.  The companies believe VR has a chance to transform...

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The new ShopperMX™ 3D-simulation platform increases agility, scalability, and collaboration for retailers and manufacturers. CHICAGO – February 22, 2019 – To continue helping innovative retailers and manufacturers gain a competitive edge in the ever-changing retail landscape, InContext Solutions, the global leader in...

Placeholder From Webinar 1 This article was originally published on Chicago Inno.  Chicago startup InContext Solutions is building a virtual reality platform that lets retailers like Walmart and Walgreens simulate in-store shopping experiences, allowing them to test things like shelf displays and store...