InContext Press & Media
A word from InContext regarding COVID-19
March 17, 2020As the impact of the novel coronavirus evolves, we are taking precautions to protect the safety of our team and clients, as well as limiting the spread of the virus. InContext is pleased to share that 100% of our employees are...
InContext Solutions Acquires Staccar App for Visualizing and Customizing In-Store Execution in Retail Environments
October 1, 2019CHICAGO and CHRISTCHURCH, New Zealand, Oct. 1, 2019 /PRNewswire/ — InContext Solutions, the global leader in 3D simulation software for retail, and Smudge Apps Ltd (“Smudge”), today announced an agreement for the transfer of intellectual property related to Staccar, an Augmented Reality solution for visualizing and customizing...
InContext Solutions Partners with Texas Tech to Build Next Generation of Retail Leaders
September 25, 2019Hospitality & Retail Management students will have the opportunity to use ShopperMX 3D simulation software this year CHICAGO, Sept. 25, 2019– Texas Tech University’s College of Human Sciences announced today that InContext Solutions will provide ShopperMX™-related software to the college’s...
Leading firms combine AI and extended reality to revolutionize the retail landscape through agile merchandising
August 29, 2019Symphony RetailAI and InContext Solutions partnership introduces immersive virtual reality testing for AI-powered store planograms that maximize value of physical retail space. DALLAS, Aug. 29, 2019 (GLOBE NEWSWIRE) — Symphony RetailAI, the leading global provider of AI-enabled revenue growth management solutions...
ITA Spotlight: InContext Solutions
August 20, 2019This is a Q&A with the Illinois Technology Association.Have you ever wished you could see into the future? For retailers and brands, our software serves as a sort of crystal ball – we develop 3D store and product simulations that...
Optimize the freezer aisle with virtual reality, digital technology
July 17, 2019This is a guest post by InContext CTO Tracey Wiedmeyer for Refrigerated & Frozen Foods Magazine. Thanks to the Millennial generation, the freezer aisle is heating up. Sales are growing, as Millennial appetites push retailers toward new products in the...
VR Transforming Brick-and-Mortar CX But Not How You’d Expect
June 30, 2019This article was originally published by Retail Customer Experience. Initial buzz about VR focused on how it could transform consumer experiences like gaming and shopping. Early retail applications focused on providing supplemental in-store experiences, but those haven’t seen wide adoption...
THE LEAD ANNOUNCES THE LEADING 100
May 23, 2019Originally posted on The Lead and The Robin Report The annual research list recognizes the break-out technology start-ups driving innovation in the fashion & retail industry. {NEW YORK, NY, May 23, 2019} The Lead has announced The Leading 100 of...
Walgreens’ Beverage Category Reset Leverages VR
May 13, 2019Once a year, Walgreens executes a beverage category reset, and it’s critical to get it right, according to Emily Miller, senior category manager for the retailer. “It’s inexcusable to not merchandise appropriately for the customer that comes into brick-and-mortar because...
JDA and InContext Solutions Partner to Provide the Next Generation Retail Merchandising and Category Management Platform
May 9, 2019Combination of InContext’s mixed reality solutions and JDA’s category management solutions empowers in-store retailers to deliver the best product mix for shoppers in real-time Chicago and Scottsdale, Ariz. – January 9, 2019 – JDA Software, Inc., and InContext Solutions, a global leader...
5 retail technology trends to watch in 2019
May 9, 2019This article was originally published on RetailDive. Augmented reality and virtual reality find homes in narrow spaces Retailers may be tired of hearing what these technologies potentially can do for them, as it’s a sales pitch they have been hearing for...
Accenture, Qualcomm, and Kellogg team up on eye-tracking mobile VR for retailers
May 9, 2019This article was originally published by VentureBeat. Accenture, Qualcomm, and Kellogg have launched a pilot test that uses eye-tracking technology in a virtual reality headset to determine the best way to stock shelves for retailers. The companies believe VR has a chance to transform...