February 26-28, 2024 | Dallas, TX
InContext’s category planning and retail execution platform enables teams to visualize, collaborate, test, and execute new in-store ideas quickly, with data-backed insights.
Come see it for yourself! Try your hand at navigating a 3D store at booth 419, and don’t miss our session, Insights to Actions: How VR, AR & AI Team Up to Drive Hyperlocal Merchandising, Tuesday at 3:15.
We’d love to see you there. Fill out the form to set up a time to meet up at the show!
We’d love to meet with you.
Feb 27: Don't miss our Emerging Technology session!
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Most CPG innovation doesn’t fail in the lab. It fails in the gap.
“Seventy-six percent of purchase decisions are made in-store.” It’s one of the most repeated numbers in shopper marketing, and it’s also, by the industry’s own admission, a dangerous one. Shopper marketing consultancy Engage has pointed out that in-store decision rates...
Extended reality, or XR, is the umbrella term for immersive technologies that blend physical and digital environments, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). In retail, XR is used for everything from virtual store testing and...
Whether driven by social media, the economy, or the latest health recommendations, food trends create opportunity and complexity for brands. Trends like high-protein foods, functional beverages, low-sugar products, gut-health ingredients, and clean-label snacks can gain mainstream traction almost overnight. But...
Most CPG innovation doesn’t fail in the lab. It fails in the gap.
“Seventy-six percent of purchase decisions are made in-store.” It’s one of the most repeated numbers in shopper marketing, and it’s also, by the industry’s own admission, a dangerous one. Shopper marketing consultancy Engage has pointed out that in-store decision rates...
Extended reality, or XR, is the umbrella term for immersive technologies that blend physical and digital environments, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). In retail, XR is used for everything from virtual store testing and...
Whether driven by social media, the economy, or the latest health recommendations, food trends create opportunity and complexity for brands. Trends like high-protein foods, functional beverages, low-sugar products, gut-health ingredients, and clean-label snacks can gain mainstream traction almost overnight. But...