Frozen Breakfast Brand: National Pricing Strategy Research
Objective A major packaged foods company’s efforts to evaluate pricing strategies for its frozen breakfast products at a large national retailer.
Actionable Insights into Voice of Customer
Objective A manufacturer wanted to understand the best approach to creating an intuitive online shopping experience for their customers that is as natural as in-store shopping. To do this, they decided to run a qualitative research study that would arm...
Driving Incremental Value with AR Visualization
Objective A large beverage manufacturer wanted to increase the number of point of interest (POI) displays sold in the field across their large format channel. The manufacturer hoped the extra display sales would help them achieve their annual sales target,...
Spirits Aisle Rearrangement
Objective A global spirits manufacturer client wanted to convince one of their largest retailers (a large national wine & spirits store) to rearrange merchandising of their spirits aisles.
Drug store gains 31% increase in private label brand sales
A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...
Switching study prevents retailer from de-listing SKU
The Challenge A retailer was looking to possibly de-list a SKU, and approached the CPG manufacturer for options on how to proceed. The manufacturer quickly began working on the best way to learn the substitutability of the product, and develop...