Kaye comes on as a well-respected senior leader in the industry with expertise in category management and shopper and consumer insights
Chicago, IL (August 14, 2024): InContext Solutions, the global leader in 3D simulation software and shopper insights for retail, is pleased to announce Kaye Young has been named Chief Research Officer for the company. Kaye’s storied career as a proven market research practitioner makes her a valuable asset in supporting InContext’s bold upward trajectory in the space.
“As InContext prepares to launch groundbreaking new ways to advance retailer and brand strategies, Kaye is a perfect fit for not only where we are, but also where we are headed,” said David Rich, InContext CEO and Chairman. “Her vast industry knowledge and demonstrated acumen for developing research processes and strategies that move the needle make her an invaluable member of our team.”
Kaye has an extensive background working with several of the world’s largest CPG companies and brands, most recently operating as chief research officer at 345 Global. During her years of experience in market research, she developed widely-known proprietary processes for “Category Reinvention” and “Shopper Journeys. She helped established standards for CatMan 2.0, created a Category Advisorship platform that is used nationally, and created an AI research model and execution plan also in use. She has previously served in organizations like Acosta, 1010Data, Kantar Retail and the Category Management Association.
“InContext is known as the premier provider of AI, 3D, virtual and market research,” said Young. “As Chief Research Officer, I am excited to help InContext continue their explosive growth momentum.”
About InContext Solutions
InContext is the global leader in 3D visual retail merchandising technology. Powered by ShopperMX, our virtual visualization platform for shopper insights, visual merchandising, retail execution and virtual commerce, InContext empowers teams to visualize first in a digital twin of the retail store to maximize ROI.
For more information visit:
Web: www.incontextsolutions.com
LinkedIn: https://www.linkedin.com/company/in-context-solutions/
