The KO Energy marketing and Circle K shopper marketing teams at Coca-Cola wanted to bring to life the vision for the exciting Energy launch in 2020. They wanted to showcase optimal executional guidelines and inspire what is possible for their internal sales and distributor partners at the Ready to Execute meetings in September 2019.

Using ShopperMX and collaboration with Coke Studio, they developed a video to showcase the opportunity along the shopper journey before, during and after the sale.

Coca-Cola’s Customer & Commercial Insights team were challenged to identify new pack size options for distribution at Dollar General.

By leveraging ShopperMX Packaging indicators the Customer & Commercial Insights team was able to confirm the outcome of several unique plan-o-grams, providing guidance on the optimal pack configurations to Dollar General without risk to Category and Coca-Cola sales.

Coolers at the front end of the store are a key ‘profit zone’ given that 20ounce or similar singles drive a large portion of system profit. Market pressures from competitive activity and an increase in eCom (e.g. click & pick up, delivery services, etc.) are making it more important than ever to maximize sales and buyer conversion for the front end coolers.

Using VR simulations, Coca-Cola’s Customer & Commercial Insights team tested the sales and shopper impact when product assortment and arrangement varied for the outward facing and self-checkout bullpen coolers.

The Customer & Commercial Insights team learned in which scenarios sales and shopper penetration perform best (e.g. when all categories are present in the cooler vs. leading with some categories), providing opportunities for Coca-Cola to maximize buyer conversion and sales in coolers at Walmart.

Coca-Cola met with HEB to discuss their “Meal Simple” programs and opportunities to integrate beverages to drive greater conversion of IC occasions.

Using ShopperMX the team showcased unique merchandising vehicles designed for HEB, and highlighted optimal locations to drive maximum sales and transaction growth for HEB.

Coca-Cola’s FSOP team leveraged ShopperMX VR to showcase food service marketing capabilities in a meeting with Buffalo Wild Wings at the KO Labs. Using VR, Coca-Cola was able to bring to life an immersive Buffalo Wild Wings location and demonstrate it’s marketing thought leadership through an e-sports program with numerous points of inspiration throughout the virtual restaurant. Going forward Coca-Cola has an opportunity to use VR to evaluate these programs with VR research solutions and continue to engage Buffalo Wild Wings on guest marketing.

The McDonald’s division of Coca-Cola has been leveraging VR for 2+ years to bring to life the marketing look of success, understand visual attention to key equipment, menu and marketing vehicles and prototype new innovation.

Coolers at the front end of the store are a key ‘profit zone’ given that 20ounce or similar singles drive a large portion of system profit. Market pressures from competitive activity and an increase in eCom (e.g. click & pick up, delivery services, etc.) are making it more important than ever to maximize sales and buyer conversion for the front end coolers.