About Us
InContext Solutions is the global leader in 3D simulation software & virtual market research methodologies for retail.
21st Century Merchandising
In 2009 we harnessed the power of 3D to change how merchandising is done and better understand shopper behavior. We’re on a mission to bring traditional merchandising into the digital age so brands and retailers can win faster than ever before.
Our Core Values
Who we are
Change Makers
We are many things. Software developers, gamers, VR innovators, market researchers, client service fanatics – the list goes on. Together, we thoughtfully collaborate to achieve one common goal—to build the best virtual retail products in the industry and provide the maximum value to each and every client along the way.
Leadership Team
David Rich
Executive Chairman of the Board and CEO
David was most recently named as CEO at InContext, after serving as Chairman of the board of directors since 2017. He also serves as Chairman and CEO of DBR & Associates, an independent consulting/advisory Firm, focusing on C-Suite Agenda topics such as Big Data Analytics, “Big Marketing,” and the associated transformation of the IT function.
Marcy Wright
Chief Marketing Officer
Marcy is a highly-regarded expert in marketing, alliances and operations including growth strategies, corporate development, people matters, key account management and business planning. She has previously served as Exec-in-Residence for multiple Portfolio companies, including DemandBridge, and has extensive experience at marketing agencies, Big 6 accounting & consulting firms and the franchising industry vertical.
Rich Scamehorn
Chief Data Officer, Managing Director, AI, Board Member and Co-Founder
Rich pioneered efforts to bring virtual reality to retail store simulations as early as 2007. He co-founded InContext in 2009, and has over 20 years of market research experience, converting quantitative data to consumer insights for major research brands.
Bill Benedict
Chief Financial Officer
Bill is an operations focused, senior financial executive with a track record of top to bottom communication, driving efficiency, implementing controls, mitigating risks and growing the bottom line. He previously served as CFO of DemandBridge and has worked with various portfolio companies over the past decade.
Gretchen Alhstrom
Chief Revenue Officer
Gretchen joined InContext in 2016 and brings 17 years of CPG and consulting experience to the commercial team as the leader of the client development, client service, insights and operations teams. She’s focused on developing a deep understanding of client needs in order to optimize the application of InContext’s virtual reality-enabled solutions for strategic planning, insights gathering and collaboration.
Kaye Young
Chief Research Officer
Kaye has an extensive background working with several of the world’s largest CPG companies and brands. She is a proven market research practitioner whose proprietary processes for “Category Reinvention” and “Shopper Journeys” are widely known.
Lucas Blair
Chief Technology Officer
Lucas has over 15 years of experience as a leader within the design and technology sector, with previous roles as CTO of The Five Network and Director of Technology Innovation at RTI. He was also the founder and design principle at Little Bird Games. Blair has a PhD in Modeling and Simulation from University of Central Florida with a focus on Human Systems. He also has a Master’s degree in Instructional Technology and a Bachelor’s degree in Biology from Bloomsburg University of Pennsylvania.
Sheila Mulholland
Chief Growth Officer
Sheila has an extensive background in Software, Services and Partnership Sales having worked for JDA, IRI (now known as Circana), Nielsen and IMS Health. She is also known for her work in Category Management, Shopper Insights, Virtual Research and Immersive Labs with companies like P&G, PepsiCo, Unilever, Nestle Purina, Kroger, Mars, Target, Reckitt-Benckiser, Kellogg’s, Anheuser-Busch, and Coca-Cola.
Erin Feeney
Chief Product Officer & Managing Director, Platforms
Erin has more than a decade of consumer-centric product leadership experience, previously specializing in digital transformation and product development at NielsenIQ for Fortune 500 clients. Feeney holds a BA in eMarketing from Ashford University Forbes School of Business and Technology, is a certified Scrum Master from The Scrum Alliance and is certified in Innovation and Strategy from The Wharton School at the University of Pennsylvania.
Ryan Werch
GVP, Partners & Channels Management
Ryan has over 13 years of professional experience leading client service teams and high-efficiency operational process and procedure. He is a former Division 1 basketball student-athlete at the University of Utah & University of Wisconsin at Green-Bay.
Neil Miller
Managing Director - International
Neil has 35 years in customer and consumer management, analytics and enterprise sales. He led CRM practices at Accenture for 14 years, and was MD for Revolution Analytics International prior to the sale to Microsoft.
Don Rippert
Board Member and Advisor
Don has 40 years of technology leadership experience as former CTO at Accenture, GM for Cloud Services at IBM, CEO of Basho Technologies, and Co-Founder/Board Member at SmartEdge.ai.